Kiss Daniel recently announced the release of his debut album to be titled New Era, and we have a comprehensive list of things we do not expect from the highly anticipated collective.
No more song-ception.
Kiss Daniel thought himself sleek with his effortlessly similar single releases after his first mainstream success with ‘Woju’. The singer basically took the skeleton from his debut single and subsequently began to flesh it with other songs sharing the same melody, one-liner chorus and call-and-response rhyme scheme. The result produced a quite unnecessary Woju remix featuring Davido and Tiwa Savage and Laye his official follow-up single. Though he switched things up with the release of his funky jazz infused noir Good Times, the subsequent release of a Wizkid re-work of the same song proved Daniel an obstinate one-hitter once again. If Kiss Daniel wants to be taken seriously, every song on the album must be a fresh chapter of the same book. We will not take any more songs-in-songs.
DJ Coublon is Kiss Daniel’s preferred producer. And judging by the deftness of his mixing for Yemi Alade’s Ferrari, even skeptics should no longer have doubts about the power of the producer to smith the best modern Afro-pop/highlife hits. However, sometimes the familiar stroke of an artistes brush renders his work unstimulating. Kiss Daniel’s Laye for example, may have been intended to sound distinct from Woju. But with the same producer as the former on deck, the likelihood of getting similarly toned music is raised
This is not a compilation album.
With the success of Rabba, a collaborative effort of Kiss Daniel and his G-Worldwide label mates, it is hard not to picture Kiss Daniel releasing an entire album filled with features and supplied vocals from his label mates. For the sake of a future career, we sincerely hope Kiss Daniel knows better than to do that.
Try to invent a dance.
This textbook trick to relevance has proven to be a short-term strategy for many artistes- from the Dougie to the Nae Nae- who climbed to the top of the charts with dance related music. Dance moves are like fashion trends, they bloom, peak and wither away, almost as soon as they are adopted. All these and more are the exact opposite features of what it means to make a debut album with intent to survive trends, sound evolution, and material value.
Load it up with fillers and pre-released singles.
Dear Kiss Daniel, you’re neither Wizkid nor Yemi Alade. We will not take an album with songs we already know (not even Gospel and EDM remixes will be tolerated). We will not take songs that have no purpose on the album. We will not take anything remotely familiar or without meaning. We will not take anything sub-par.
We do not want a repeat of the critically reviled unnecessary remix of Woju featuring brother Davido and mummy Tiwa. If an artiste must be featured, they must be able to defend their feature. Do not feature artistes with no impact in terms of star power, talent or sonic contribution of the already mastered Kiss Daniel brand style.
With hints of reggae and 2face’s smoky tint, Kiss Daniel currently has a voice fit for the range of Yoruba highlife and afro beats he has set himself upon. We have no doubt any experimentation with instrumental or vocal styles outside his sonic range will be a misstep in the wrong direction, tantamount to disaster. And we already have Vic-O for that bullshit.
Versatility is one of the greatest banes of any artiste. Artistes must be able to improvise their way around creative tight corners. Kiss Daniel must prove how worthy he his of our listenership, by experimenting with sounds and instrumentations outside his comfort zone but within his sonic range. We will not take a bland collective with no highs or lows.
Poor content direction.
With the exception of Laye, every other Kiss Daniel song has featured the same theme of a conflicted flirt and dark smokey parties. The cliche runs so deep, one could easily piece the story from Good Times as a conversational B side to Woju and it would make perfect sense. For an LP to stand the test of time, there must be a deliberate attempt by the artiste to tell a complete story using solid narratives and thematic plot elements. While we may still take an album lacking these features, Kiss Daniel better be packing his bags straight to irrelevance after the album’s release.
Do minimal promo.
The Nigerian music scene is a notoriously singles-based industry where successful singles have no adjoining LPs to create a wholesome collective. Essentially artistes have re-oriented their music to make just about enough hits to earn concert and endorsement money. With this misdirected resource focus, labels pay very little attention to their singles over their albums. Subsequently, albums are rolled out shoddily with tedious releases and bland public reception at best.