There is this feeling that rushes through our impulses, when we hear the announcement of a musician or producer’s name on that particular track or club banger… Yes, that track. It just makes the situation more tense.
From “It’s Young John the wicked producer”, down to “Izkaba”. Tone it a little farther deep to “You don’t know nothing”, bringing it back up to “Whayasay”. Even the cool kids lose their home training and get into the rhythm of that banger.
Over the years, musicians have always found a way to proliferate a niche for themselves, with a unique signature that represents them. Well, don’t shy away from it. I know you want the “German juice” come on, don’t lie… Don’t get it wrong. Not all Nigerian songs give us that rhythm, but some Nigerian songs are best savored when there are different slangs infused between them, or well, when the words of the song are “x-rated” and suits the beats just well.
Ladies and gentlemen, Sneh, We have no other people in the industry to thank, than the “Boys in The Hood” that have made it possible for razz effects to find its way into the urban areas.
If your song isn’t commercial, my guy, you got a lot of work to do to make it worth my time. Trust me, I can’t enter a club in Lagos and all I would be hearing is “Satan Be Gone’. No offence, not that it isn’t good. It’s just not what my people call the “reminiscing of music”. You feel me?
Take a minute and work around your neighbourhood, workplace or environment; if Olamide Baddo doesn’t tease your ears with razz vibes, then his protégé, “Lil Kesh” would make you dance like never before, after all, Efejoku.
You are not satisfied yet?
Maybe you should try listening to Baba Hafusa or Alhaji Orezi with “Deezer”
I know you are stubborn… you want more?
Okay, here is the deal – make a list of every song that has made this year worth your listening and you would be so amazed to find out that there is always that one razz thing that you can’t explain – even Wizkid testified to it in “Ojuelegba’ – I can’t explainnnnnnnnnnnn.
Even these young children now know that “Bobo Dance’, is what takes the groove to another different level. Survey and case study has shown that a rich Yoruba kid can sing you the lyrics of Phyno’s Alobam without blinking an eye… don’t ask me where I got my facts from. Yes, it’s that deep.
Everyone now finds solace in emulating the dress sense of the likes of Olamide, Lil Kesh, Reminisce, Cynthia Morgan, Patoranking etc.
Fellow music lovers, sometimes, it’s not about the musicians, it’s not about being rich; the only thing we know is that Ghetto music has brought out a new identity that we all crave for.
If you still don’t believe that razz is the new cool, the you need to “Gerrarahere forreal mehn!