Pulse editor, Osagie Alonge was at the end of a Davido subliminal tweet earlier today and all evidence for motive points to the pop-culture critic’s latest webisode of his show Facts Only.
The episode was mostly hinged around Davido moving forward from HKN and the bad-blood between the OBO and his former label mates, Sina Rambo, and B-Red. But Mr. Osagie was also quick to mention authoritatively that Davido’s latest signing Mayorkun was a beneficiary of fake YouTube views bought for his Eleko video.
From where Osagie sits, it is unlikely that an upcoming artiste whose brand is still gathering momentum could rack up so many views (1.58 million at the time this post was published) on YouTube when there are other artistes with relatively bigger brands who are still struggling with YouTube numbers. He made weightier arguments suggesting that these bought views will subsequently become the only way for the Mayorkun to promote his videos and the system was a poor strategy on Davido’s part.
We must admit, we were very skeptical about the argument for many reasons. Eleko may be your conventional Nigerian song, but it is not the worst song we have heard. The hit making potential is an odd mix of Kiss Daniel’s Woju and Davido’s Back When, two songs that didn’t necessarily drop with a bang but worked their way up the charts. Besides, Davido is one of the biggest pop stars on the continent, uploading Mayorkun’s video on his YouTube channel may just be the necessary co-sign needed for an artiste to go viral. But we dug a little deeper and saw Osagie’s point.
The first hint of suspicion was Dremo, Davido’s second signee to his independent front, Davido Music World Wide. Dremo’s major label debut Fela dropped on YouTube nearly a week after Mayorkun’s Eleko, but in comparison to his label mate, the former is still struggling with a meagre 93,466 views. This already indicated that something was amiss but we needed a stronger argument, so we clicked around until we found a statistical analysis of Mayorkun’s performance and our findings only confirmed what we had suspected; there is something fishy.
As you can see from the above graph for cumulative views obtained from YouTube, somewhere after Mayorkun hit 1 million views, the views started declining. But it appears someone gave it a little more nudge, and it began to soar magically again. But if you think this one proves our point, see the picture below
The picture above is the graph for the fluctuation of daily views and from what we can see the initial spike in views subsequently suffers an almost ridiculous drop.
Though the facts were already gleaming from the above, the deal breaker came with the lack of correlation between Mayorkun’s views, time watched, subscriptions and shares.
Everyone knows the way social media works, the bigger your account, the more likely you are to get noticed, liked/followed and shared, so how a video with 1.5 million likes had such a distorted graph with meagre numbers on one end and a semblance of what looks like similarity on the other is strange. Especially in comparison to Rihanna’s Work video seen with a relatively streamlined graph below.
From Rihanna’s graph, there is an obvious correlation between all the statistics derived from the video; Mayorkun’s, however, seems to be trying to make sense of itself despite wearing a relatively high number of views as one would a badge.
However, while this was obviously done in poor taste, you would be happy to know that the singer is just one of many artistes who buy fake YouTube views, but that discourse will be revisited on another day.