With the wave of Nigerian artists bagging international record deals still washing over the industry, Ghanian afro-EDM singer Økuntakinte makes another name on the list of African music exports.
The singer reportedly inked a major record deal with SONY ATV in Johannesburg, South Africa yesterday. The deal was brokered by Content Connect Ghana, a distribution company that manages the distribution of Økuntakinte’s music in Ghana. This new deal places Økuntakinte under the same major label umbrella as Tiwa Savage, D’banj, AKA amongst others whose distribution is already handled by the label in Africa.
Økuntakinte is both a visual artist and a neo-African musician who combines elements of his multi-faceted creativity in his music. The singer rose to national prominence in Ghana and subsequently the West African sub-region after the release of his controversial single Melanin Girls. He instantly earned a cult following of fans and critics after an anti-bleaching promotion campaign for the song became a source of wide-spread backlash and praise for the singer. Økuntakinte’s new contract will be great for extending his reach in Africa and breaking him into new markets his sound has already been curated for thanks to his EDM influences.
Read our interview with Økuntakinte here to find out more about him