In Memoriam: Nomoreloss, an icon born in the wrong era

Iyawo-asiko

by Ladipo Adeshina

I haven’t fully processed the death of Nomoreloss, but I figure in a couple of days it will hit me fully. In the meantime, writing in memoriam of the late singer seems like the least any fan can do, so I’ll try to avoid all of that cliche biographical data type speak.

If you don’t know who Nomoreloss is or what he stands for, I think we can safely agree this piece is not intended for you.

This may sound corny but I always glimpsed Nomoreloss as a relatable guy. Not because I knew him personally or shared any sentimental relationship with anyone he knew, but because I have also somewhat found myself buried in things many of my mates would easily label “old-fashioned.”

Occasionally I find my nose burrowed in pop-culture classics. From movies to books, occasionally clothes and especially music. Similarly, Normoreloss was an ingenious sampler who peaked his artistry by re-materializing and experimenting hits from the days of old into modern afropop hits that didn’t need to much to work for themselves.

From Iyawo asiko, a sample of Orlando Owoh’s 70s classic of the same name to his imprints as a songwriter for Jaywon’s Odun yi, which features sonic traits of afrojuju masters, King Sunny Ade and Ebenezer Obey, Nomoreloss’s artistry is made up of songs that run along the lines of the same gap bridging between youth and age. And this is why I found it easier to relate to Nomoreloss.

Nomoreloss-Dead-3

A look through his videos will show a Nomoreloss who is unashamed to show himself in local attires even for the period when he climbed to fame as a renaissance artiste. He was in the midst of colleagues who were importing everything western entertainment had to offer; from expensive accents to baseball hats and bling bling. And when the industry slipped away from actually making music by milking quotes and catch-phrases for one-off hits, Nomoreloss refused to compromise by joining the bandwagon.

He stayed behind the scenes as a songwriter and industry veteran instead, actively committing himself to changing the industry for the better. And the way he actively raised his voice in pitches to speak up when his mentor, OJB Jezreel had a health cum financial crisis alone speaks volumes about a man that will never forget where he has come from.

Against the backdrop of an industry where everyone selfishly lobbies for cash grabs, fancy cars and endorsements. Nomoreloss called out everyone who cared to listen, highlighting the culture of celebrities leaving all the people who helped them to the top with nothing but the glorious view of their pompous asses.

I am not going to glorify his work on this earth as anything short of flawed, once again not because I knew him personally, but because to err is human. However, I want to believe many will agree with me when I say Nomoreloss was better than most.

As a relentless entertainer, talented songwriter and generally a man I believe actually felt the need to do some good on this earth. If I could have any wishes granted for him, I would wish he was born in a time where he could have fit in the same classroom with the greats he often drew inspiration from. Or at least, to have lived at a time where his sound could have been understood and appreciated for its brilliance.

Rest in Peace Nomoreloss, we won’t forget you in certain ways.

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