In 2004, D’banj and Don Jazzy made their first appearance on the music scene. Tongolo, the lead single off D’banj’s debut album No Long Thing created the first wave of attention and buzz for the duo. The Mo’Hits label was birthed. In the following years, Mo’Hits signed on acts like Dr Sid, Wande Coal, Kay Switch and D’Prince. The Mo’Hits brand grew from strength to strength and their debut compilation album, Curriculum Vitae was released. The album’s success, coupled with D’banj’s galloping popularity sealed an untouchable spot for Mo’Hits in Nigerian music history.
Despite their immeasurable success as a collective, the centre failed to hold for Mo’Hits. The label’s run came to an abrupt end in 2012 following D’banj and Kayswitch’s exit. Don Jazzy who was more the business side of the defunct brand rebranded the label and named it Mavin.
The label stuck with most of its members (D’Prince, Dr Sid and Wande Coal) with the new addition of Tiwa Savage who became the first woman to be signed by Don Jazzy. After a brief social media exchange between Don Jazzy and Wande Coal, the black diamond exited the label for good in 2013.
Don Jazzy added three new acts; Korrede Bello, Di’Ja and Reakado Banks in 2014 and the label has been seemingly waxing strong ever since.
The quality of talent and music produced by both labels has been interrogated. Mavin may reign supreme now but there have been no clear signs the label will be producing an a-list artist of D’banj’s calibre any time soon. However, the younger Mavin team has blended perfectly into the Nigerian music industry, bearing an eagerness to work with other artists and producers.
This is a feature the Mo’Hits label was not very fond of as the music was kept within the family. The Mavin team also gets a cool point for #GirlPower, Tiwa Savage and Di’Ja are amongst the industry’s most prominent female names.
Another factor currently working in favour of Don Jazzy’s current team is timing. Compared to when Mo’Hits were the industry’s top dogs, there are more players in the industry now and everybody can get paid at the same time.
Mo’Hits as a label was a frontrunner in the makings of the contemporary music industry while Mavin having been around for less than 3 years, already looks like a more marketable brand.
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