Co-signs in any industry in the world are a mark of credibility. Usually for such credibility to be endorsed, the co-signer must have a portfolio that makes their judgement invaluable. In music, co-signers range from OAPs to producers and even more recently social media influencers. Their appreciation of an upcoming artist’s work could give any artiste a major push needed for mainstream exposure. In the ranks of Nigerian artistes however, here are 5 of the most powerful co-signers today in order of influence.
Mavin boss Don Jazzy may have had only the advantage of being an industry veteran on his side in other discussions, but his co-signing power from his Mo’Hits days is nothing compared to the reach he has today.From managing one of modern African music’s finest, D’banj as MoHits co-owner to revamping the label with new names entirely without fear of having to re-acquaint his old fans with the new signings, Don Jazzy is a man who can get you needed attention without having to do more than sending a tweet. His experience and continued relevance discovering new talents remain some of his strongest points for co-signing brands and artists alike.
Davido is one of Africa’s coolest kids and there is not much hating on him can do to deny that. Between a father with a staggering net worth who supports his career and an international presence built from ground up by a unique sound, we have to admit, if a co-sign from Davido doesn’t get you noticed, nothing will.
YBNL boss Olamide may have turned the lives of everybody signed under his label around by their affiliation with his indigenous brand but that would be an incomplete assessment of his power in the industry. Over the years, Olamide has unarguably granted the most features to upcoming artistes as a sign of faith in their music. Though there are numerous misfires among the lot, artistrs like Pepenazi and producers like Young John cannot deny the obvious influence Olamide has had on their careers.
There are already whispers in the underground that Wizkid may as well be labelled a legend at 26 already. While we will never endorse such grandiose statements, we have to admit not many have the same medals of achievement as Wizkid. He is constantly on tour around the world or fighting someone on the internet, both of which always make news headlines in equal amounts. If he manages to slip a co-sign for your brand amidst all that drama, you may just be set for greatness.
Despite his waning influence, M.I has always been known as the industry’s most notorious co-signer. This is a man who put over 20 unknown rappers on an highly anticipated Illegal Music 2 mixtape, subsequently earning them a place in the game. Though record label management duties seem to have taken a lot of his good ear for music out of him, his co-signs are just as valid till date as one of Nigeria’s most successful guardians of hip-hop