The audio for Waje’s latest music video Omini knowest may have been released about two years ago, but the wait for a video has not been without reason.
Omini knowest was released in 2014 as Waje’s response to critics constantly questioning her music style and career choices. Thanks to Clarence Peters, she has released a stunning accompanying video which we are already tipping for best music video of the year.
The flick opens with an ominous scene. Waje appears defeated, beaten and out on the floor of a room plastered with newspapers. She breathlessly runs around the room with a face blemished by mascara washing down her face. This scene is emotional because Waje alternates between random mood swings of energy bursting anger, tearful depression and hysterical laughs. As she runs around the backdrop of the newspapers in the room, this scene shows Waje’s inability to properly deal with her critics and the media generally.
Clarence Peters shows off his story telling abilities as he flips camera time between a Waje dressed in a yellow suit with lighted bulbs aligned by her sides and the initial Waje we were introduced to in a the newspaper room. Thematically this is a depiction of two diffferent sides of Waje; the Waje under the public spotlight and the one dealing with her personal insecurities behind the scenes.
As the song progresses to discuss Waje’s pride in her music, she re-apears on a Charlie Chaplin-esque greyscaled screen dolled up in a short gown. Waje blossoms her shine by transitioning her attires through the rest of the video with tributes to Marylin Monroe and Janet Jackson -two women who have dominated pop-culture since the dawn of their careers till date. This could be a reference to her haters about the timelessness of her music and style.
Waje is famous for supplying the industry with subtle hits that carry a lot more weight in translation. Omini knowest is clearly another number on that path. Musically it pays homage to Fela and visually, it is both revealing and aesthetically pleasing.
In the end, Waje’s message is for us not to allow haters bring us down and we hear her loud and clear.